Last updated: April 2026 · POPIA Compliant
House of Authentic Me respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa. This policy explains how we collect, use, and protect your data.
House of Authentic Me is a South African skincare business based in George, Western Cape. We operate the website houseofauthenticme.co.za. We are the Responsible Party for your personal information as defined by POPIA.
We collect information you provide directly: your name, email address, telephone number, delivery address, and payment details when you create an account or place an order. We also collect order history and communication records. We do not collect sensitive personal information beyond what is necessary to process your order.
Your information is used to: process and fulfil your orders; send order and shipping confirmations; respond to your queries; improve our website and products; and comply with legal obligations. We do not use your information for any other purpose without your consent.
We share your information only with trusted service providers who help us operate our business, including: payment processors (PayFast, PayFLEX), courier and delivery services, and email service providers. These parties are contractually obligated to keep your information confidential and may only use it to provide services to us. We do not sell your personal information to third parties.
We use industry-standard security measures including SSL encryption for all data transmission. Payment information is processed directly by PCI-DSS compliant payment gateways — we never store your card details on our systems. Access to your personal information is restricted to authorised personnel only.
We retain your account and order information for as long as your account is active or as required by South African law (typically 5 years for financial records). You may request deletion of your account at any time by contacting us.
You have the right to: access the personal information we hold about you; request correction of inaccurate information; request deletion of your information (subject to legal retention requirements); object to the processing of your information; and lodge a complaint with the Information Regulator of South Africa.
Our website uses essential cookies to maintain your session and shopping cart. We do not use tracking or advertising cookies. You can disable cookies in your browser settings, but this may affect website functionality.
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website. Continued use of our website after changes constitutes acceptance of the updated policy.
For privacy queries or to exercise your rights, contact us at info@houseofauthenticme.co.za. To lodge a formal complaint, you may contact the Information Regulator of South Africa at inforeg.org.za.